This bag is one of my favorites at the moment. The outstanding marketing strategy that Bottega Venetta executed definitely worked on me. When I saw this bag for the first time I was not impressed at all.
It all started three years ago with Daniel Lee first runway debut for Bottega Veneta during Milan Fashion Week’s fall 2019 season. The difference in the brand’s aesthetic was felt immediately, and Lee’s new designs were embraced by editors, influencers and celebs alike almost instantly. It seemed that overnight, Daniel Lee became a household fashion name.
The first bag that differentiate Bottega Venetta with the arrival of Daniel Lee to the brand was the Pouch.
After the pouch, the second bag style that marked Lee’s territory was the cassette bag.
The Cassette bag is made in Italy. It is a crossbody bag in a double-face maxi weave, made with wide double-face nappa strips in an orthogonal weave, interior is identical to exterior; fitted with a zipped pocket. It has magnetic closure, strap folds inside bag to carry as a clutch. This bag is made with 100% Lambskin or calfskin. Currently Bottega Venetta has 66 variations between colors and straps (including the chain strap). The hardware can be gold or silver finish.
